The influence and reach of Social Media

by Shawn Jooste on July 8, 2008

It seems that todays politicians have a better understanding of social media and the influence it can have than most businesses.

Mashable has a post on a Facebook app by Minggl that allows you to vote for your favorite candidate.

Now I have no interest in voting, possibly cause I live in that other place outside America, but what I do find interesting is how much these political campaigns are leveraging social media to get attention. Businesses can learn a thing or two from politicians.

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