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Adsense Alternative, Finding Private Sponsors

by Shawn Jooste on March 3, 2009

Most bloggers who try and make money from their blogs begin with Adsense. It’s by far the most popular ad platform, its quick and easy to setup and you begin making money right away.

But a few months into blogging you quickly realize that you’re just not making the money you’d like to make from Adsense. So you begin looking around for an Adsense Alternative. You try multiple other ad programs, with varying degrees of success, but somehow you always end up back at the drawing board with your Adsense ads.

So the question then is, is there really a viable Adsense Alternative?

The answer lies in Private Ads and Sponsors. There are a number of reasons that it’s beneficial for both you and the sponsor.

1. You as a blogger make more money from a private ad sponsor, than you do from any other ad platform. While the sponsor gets a more targeted message to a more targeted audience. So they may spend what they normally spend on ads, but they spend it on one blog. This gives them better exposure to their audience.

2. You don’t have to wait months for checks, and the sponsors don’t have to manage their campaigns on a daily basis.

3. You offer better value to your readers, but having a targeted, relevant sponsor. While the sponsor gets value from making sure his audience is actually interested in his product.

Finding private sponsors isn’t all that easy though. Convincing a company to give you money for a few pixels on your site is hard. There are a few things you can do to make it a little easier for yourself.

1. Get some credibility. This is the hardest part, but maybe give away a few free ads spots, so people can begin advertising, and give you some testimonials.

2. Make sure you have stats to show interested sponsors.

3. Make sure you can write properly. If your site is riddled with silly spelling and grammatical mistakes no one is going to take you seriously.

4. Stay on topic, random off topic posts are hard to sell to sponsors.

5. Be polite, always be polite, no matter what.

6. Get your own domain name.

7. Make sure your blog is setup properly and doesn’t look like a 5 year old built it.

8. Don’t send spammy generic emails to 100’s of prospects. Tailor each one to each client, showing them how you could add value.

{ 1 trackback }

How Much Should You Charge For Advertising?
March 5, 2009 at 5:31 am

{ 2 comments }

B. Durant@pet-snakes.com March 4, 2009 at 9:28 pm

How much traffic do you think you need on a daily basis to make it worth the while to look for advertisers?

B. Durant@pet snakes March 4, 2009 at 9:29 pm

Hit the button too soon…

How much should you charge? Is there a way to find out averages for difference niches?

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